NFT collection reveal video: the beat most teams leave empty
Reveal hour is the only moment in a mint when every holder is looking at the same screen. Most projects mark it with a script and a tweet. What to produce for it instead.
9 min read
Blog
How launch films, brand systems and weekly content actually get made. No frameworks, no funnels, just what we do on client work.
Web3 & crypto
Conference recap video: three days of footage into one cut
Most conference recaps are souvenirs. They prove the team went somewhere. The useful version is planned before the flight and cut while the event is still being talked about.
9 min read
Projection mapping for a product launch event: when a launch deserves a room
The venue is booked and someone asks for something on the walls a week out. Why the surface is the brief, the five decisions that set the scope, and how to make the night survive as footage.
9 min read
Gaming and metaverse trailers: the beats that sell a world
Games have spent thirty years working out how a trailer holds attention. Most web3 game and metaverse trailers ignore all of it. The six beats, and the three cuts to build from one shoot.
9 min read
Memecoin launch visual identity: fast is not the same as sloppy
Speed is the brief on a memecoin launch, not an excuse for slop. The five decisions that fit in one sitting, and the kit that lets other people post for you.
9 min read
Pitch video for a Web3 protocol: explaining it without a whiteboard
Most protocol pitch videos are a diagram with a voice over it. Here is how to explain a mechanism on screen so a stranger follows it in ninety seconds.
9 min read
Rebranding a crypto project without losing the community
A crypto rebrand is a migration, not a reveal. What to keep, which surfaces you do not control, and why every one of them has to change on the same day.
9 min read
Creator seeding for web3: sending assets people actually use
Most seeding drops are a Drive folder and a polite request. What gets posted is the kit that saves the creator twenty minutes of unpaid production.
10 min read
Airdrop announcement graphics: announcing a distribution without looking like a scam
The visual language of an airdrop post was taken over by impersonators years ago. Announcing a real distribution now means designing against that resemblance, on purpose.
10 min read
Exchange listing announcement assets: the kit to have ready
A listing is confirmed with days of notice and announced by someone else, on their schedule. Everything that decides how it looks has to be finished while the date is still private.
10 min read
Crypto conference booth content: built for a loud room
A booth is not a landing page on a stand. It is three seconds of peripheral vision in a room with two hundred competing screens, and almost nobody designs for that.
9 min read
Discord and Telegram visual assets: the day one kit
The community is the surface your most engaged audience stares at every day, and it is usually the one nobody designed. Here is the kit, and the order to build it in.
9 min read
Crypto community content a Discord will actually repost
Most community content is an announcement with a background image. Here are the weekly formats members actually carry outward, and the kit that produces them.
9 min read
Web3 branding that survives a bear market
Most crypto brands are a logo and a folder of exports. Here is the identity system that still holds twelve months later, through a quiet market and a rebrand.
7 min read
Token launch marketing: the asset calendar, week by week
Most teams commission one announcement graphic the week of the listing. The calendar that works starts four weeks earlier, while the date is still private.
8 min read
NFT marketing video: what to show instead of the art loop
A rotating grid of traits set to a synth track is not a marketing video, it is a screensaver. What a collection reveal has to establish, and what to build around it.
6 min read
Crypto video production: what changes when the film is for a protocol
Same cameras, same software, completely different job. Four constraints that decide whether a crypto film lands or reads as noise.
5 min read
How to choose a Web3 marketing agency
Most agency pitches in crypto sell reach. What you need is output you control. Here are the questions that tell you which one you are buying.
4 min read
Web3 launch video: what actually makes people care
Most crypto launch films look expensive and say nothing. Here is the structure we use to make a launch video that a timeline actually stops for.
6 min read
Tech & brand
How many videos does a startup actually need?
Ask five people how many videos the company needs this year and you get five numbers, all defensible, because nobody agreed on what is being counted.
8 min read
3D product animation for a software launch: when it pays
Most launch 3D is chrome shapes over a dark gradient. The technique is worth its cost in a narrow set of situations, and those situations are knowable before you ask for a quote.
9 min read
Art direction for tech brands: why the same components look expensive or cheap
The assets are not the problem. Why identical building blocks read premium or cut rate, the seven decisions that make up a direction, and who has to hold it.
10 min read
Video for a SaaS landing page hero: what it must not do
The hero slot is the one place on the site where nobody asked to watch anything. Why the explainer fails there, what the loop has to show, and the three video slots a page actually has.
9 min read
Video content calendar for startups: a month that actually ships
Most video calendars are lists of ideas with dates attached, and they stop by week three. Here is how to plan a month of cuts from material that already exists.
10 min read
Brand assets a startup needs at seed stage: the smallest system that holds
Most seed stage teams buy a forty page brand book or nothing at all. Here is the kit in between, and the order to build it in.
10 min read
AI video vs studio production: where each one holds
Generated video is not one decision. It is fine for assets that fill a slot and it fails on assets that carry a claim. Here is where the line sits.
9 min read
How to give feedback on a video edit without burning the budget
Most revision rounds cost more than they should because of how the notes are written, not because of how many there are. Here is the format that keeps them cheap.
10 min read
Video for a seed fundraising deck: what an investor actually opens
The film embedded on slide two is the one nobody plays. The useful video in a seed raise lives somewhere else, and it is a different film.
10 min read
In house designer vs creative agency: when hiring is the better buy
The comparison is almost never a day rate against a salary. It is a question about what your company needs made every week, and whether that work is a stream or a spike.
10 min read
How much does a brand video cost, and what actually drives the number
Length is the worst predictor of what a brand video costs. Here is what a studio is really pricing when it reads your brief, and how to shape a scope that comes back affordable.
9 min read
Teaser video for app launch: fifteen seconds, sound off
The teaser is the only asset most people will ever see of your launch, and it is usually cut last, from a film built for a page where the sound was on.
8 min read
Startup video marketing strategy: a quarter planned from one build
Most startups buy video one launch at a time, then wonder why nothing compounds. Here is how to plan twelve weeks of assets from a single build.
8 min read
Motion design agency: how to brief one so the first cut lands
Most first cuts miss because the brief left the important decisions open. Here is what to write down before a studio opens a project file.
8 min read
SaaS explainer video: which format your page actually needs
Three different films get ordered under the same word. Picking the wrong one is why a video costs a quarter of the marketing budget and moves nothing.
7 min read
Product launch video: four decisions that set the film
By the time someone is animating, the film is already good or already dead. These are the four calls that decide which one, and they are all made on paper.
5 min read
Brand video for tech startups: the four you actually need
Startups usually order the wrong video first. Here is the order that works, and what each one is supposed to do for the business.
5 min read
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Branding, launch films and weekly assets for tech and Web3 teams.